According to public information, in 2013, China's home building industry, the size of the market reached 3724.29 billion yuan, the industry is expected in 2014 will continue to maintain rapid growth, the market size will reach 4070.9 billion yuan. Whether it is the size, influence or brand tension, building materials, home distribution industry, the gap between the brand layout is growing, the integration of new channels to bring more vitality, building materials, home a variety of personalized needs are more and more.

Trend 1:
Direct chain size contraction, the brand more toward the centralized development. The domestic furniture industry, the rapid rise of well-known brands, consumer focus gradually from the practical, the price turned to style, environmental protection, health, fashion and so on, home stores on the brand quality requirements are getting higher and higher. In this consumer concept, the furniture business had to invest in equipment to improve the design, process standards and raw materials selected, and limited funds can not keep up with the pace of market development of small and medium-sized furniture companies either reluctantly survive, or helpless transformation Other industries; and because of the advantages of store rent and labor costs continue to rise, large-scale direct chain development of the growing risk of capital chain breakage risk, network control and risk will make straight expansion mode slowdown, the number of outlets Will be reduced, poor management will be closed, the operation can also be transferred to the franchisee, the industry "light assets" mode of operation will be deduced.
In the home market, home brand concentration, home consumption atmosphere, traffic is also large, furniture brand presence, not only can expand brand awareness, but also can promote product sales, give full play to the brand, Aggregation effect. With the demand for building materials from the irrational to rational, building materials home brand will also be after several rounds of cleaning and gradually formed on behalf of all kinds of products of the various strong brands. After the market segmentation, there will be some companies to abandon large but low-profit in the low-end areas, instead of developing relatively small amount of single, but a single large volume of high-end areas. Brand centralization is the building materials home brand will go the road, the future of home building materials industry war, each other consumption of resources may be changed.

Trend II:
80,90 gradually after the marriage hall, home is also gradually inclined to reflect the personality, "self-confidence, weird, dare to love hate" and other words often used in the body. Choose the brand, not from a single function of consumption into a stylized consumer, eager to pass their personality and attitude; with the Internet grew up, like fresh ideas and network-based marketing a variety of new channels, like online shopping. Through a variety of ways to understand the brand information, the higher the requirements of the brand, more emphasis on the connotation of the brand diversification and internationalization.
Sohu furniture channel a network survey shows that 80 consumers in the purchase of furniture when the primary consideration are: brand awareness, environmental protection, functional practicality, price, style. To seize market share, to be accurate marketing, market segments, fight products, fight service is the last word.

Trend three
Low-carbon era struck, green building materials development direction can not move green, environmental protection, health is a new generation of consumers to buy furniture, building materials, an important consideration, the green concept has risen from the product itself to the green product design, green materials, green Production, green packaging, green recycling of the overall process, taking full account of the ecological environment and human natural harmony, human health and sustainable development.
Low-carbon era, green era, saving time has become a synonym for the new consumer era, water, energy, energy saving, low carbon, health and other natural, environmentally friendly, fashion furniture favored by consumers. Furniture building materials environmental protection is not only a matter for consumers to consider, the state also attaches great importance to continuously improve the green home standards and regulatory system, the development of "green building materials products" directory, to encourage green production, green consumption.
In order to meet the needs of consumers, in response to national calls, China's green home industry continues to increase, is expected in 2014 the domestic green home market will reach 69.44 billion yuan. Real estate, building decoration enterprises, building materials manufacturing enterprises have gradually realized the importance of green, environmentally friendly building materials, more and more enterprises to join the research and development, production, design, application of green building materials team. Green sustainable development is the trend, enterprises must adhere to the implementation of green production responsibilities and obligations for sustainable development contribute to the power, but also the basis for long-term development of enterprises.

Trend IV
Home building materials industry chain optimization, research and marketing integration trend with the obvious advantages of the scale of enterprise development, brand power will enhance the product premium, those brands are weak or no own sales channels and OEM manufacturers will be integrated , The industry in addition to some brands have a strong R & D team, independent of the brand outside the professional design R & D enterprises will have enough market space, such as some drying, carving and other aspects of further aggregation, the upstream raw material industry chain Division of labor will become more and more obvious, understand the production and do not understand the marketing will return to the industry upstream, understand the marketing or brand operation of the enterprise will have more adequate external OEM or procurement space.